Archive - Mixing Ingredients

Trying to Figure Out Where Pernod Ricard Really Makes Money

I may have underestimated how challenging this would be without any first-party data...

Jun 13 •

Jordan Weyenberg

May 2025

Some things I drank, made, enjoyed, and read last month

May 30 •

Jordan Weyenberg

Shopping Pernod Ricard

If you walked into a liquor store not knowing that Pernod Ricard was one of the top ~5 companies represented in the store, would you walk out with that…

May 21 •

Jordan Weyenberg

An Overview of Pernod Ricard

The world's second-largest distiller started by dominating the French absinthe market and leveraged that into a brand shopping spree that now plays in…

May 15 •

Jordan Weyenberg

The Mixing Ingredients Alcohol Market Map

Turns out, a simple grid is often the best way to start really understanding an industry

May 8 •

Jordan Weyenberg

Some things I drank, made, enjoyed, and read last month

May 1 •

Jordan Weyenberg

April 2025

March 2025

February 2025

Testing Cognacs in a Manhattan

Does that make these a 'Paris'? Is that a thing? Should I make it a thing? No one yelled at me about it last week at least...

Feb 27 •

Jordan Weyenberg

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